From Singapore to Singaporean: The Bicentennial Experience

Singapore to Singaporean: The Bicentennial Experience was dedicated to the remembrance of two hundred years of history that made a nation, with messages crafted, curated and devoted to its people. This two-part showcase beckoned with stimulating perspectives into history told in a variety of formats, bringing to life snippets of history going as far back as 1299.

to engage

From Singapore to Singaporean
 takes visitors on a journey through time to explore history as a series of visually audacious yet emotionally engaging adventures. Each act was conceptualised as a unique, exhilarating dive into Singapore’s past. Designed to resonate with visitors of all ages, the storytelling tone was intended to foster a participatory atmosphere and break the fourth wall, so that visitors would feel more like eyewitnesses, rather than simply passive observers.  

to inspire​

The team set out to tell a story that would spark curiosity in people, and encourage them to embark on a journey of discovery.  

Split into five acts spread over two levels of the Fort Canning Centre, the hour-long experience reaches back over a thousand years in time. The prologue opens on a rain installation that reverses dramatically to symbolise the journey into the distant past. This sets the scene for the dramatic rise and fall of settlements and port-cities across South-east Asia. The opening is mirrored in an emotionally charged finale on a rain-soaked Padang, with dark clouds giving way to warm sunshine over the modern metropolis Singapore has become. 

key services

storytelling & experience

ideation & concept design

digital & multimedia production

spatial design & build

event management

related news

The Bicentennial Experience opened from 30th May to 31st December 2019 to the public. For more behind-the-scenes, view our 45th Anniversary Book.

The entire exhibition was a collaborative work only made possible with passionate inputs from fellow creative minds - MET Studio , ZARCH Collective, multimedia partner - Anomalyst, and film partner - Zhao Wei films.
The project is also featured on Wallpaper*, CNA, and The Straits Times.

The Macallan Experience

to engage

To physically immerse visitors into the story behing  The Macallan’s dram, The Macallan Experience employed a whisket bar, lounge area, retail space, private dining room, and a Sensory Cinema.

to inspire

While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand.
Additionally, thoughtful execution was necessary to ensure the conservation of Raffles Hotel, fusing tradition-rich space with elegant experience. The concept birthed for the experience encouraged a seamless flow; from the beginning through a tunnel of casks down to a final cinematic piece to complete the journey.

key services

spatial design and build

ideation & concept design

project management

related news

The Macallan Experience at Raffles Hotel was opened from 26st October 2020 to 10th February 2021. Created in partnership with Rebel & Soul and FUTURELABS. The project has won several Gold category creative awards at the Marketing Interactives 2021 MARKies.
As seen on CNA Luxury and Marketing Interactive.

First whiskey experience in iconic local heritage site designed to inspire

Finding innovative ways to engage our taste buds, we presented fans of one of the best-loved Scotch whiskies: The Macallan Whiskey E, an elegant experience as they embark on a thoughtful journey of the Scottish imagination behind whiskey-making.  

Visitors could journey through rooms dedicated to unfolding flavors and processes that make the Scottish single-malt whisky brand so iconic. While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand. Book a reservation for the four-month long exhibition here. 

Check out the iconic experiential space here: