Interview with Crystal Chu, Creative Director

Our Creative Director, Crystal Chu, had a chat with the team over at World Exhibition Stand Awards following our double win with La Prairie and L’Oreal at Tax Free World Association Asia Pacific 2019. She discusses Kingsmen’s resilience and response amid the COVID-19 pandemic and how we pivot according to the changing times and support brands by offering alternative solutions.

To read more about the interview:
https://www.designsingapore.org/stories/Rethinking-living-spaces-for-migrant-workers-in-a-post-pandemic-world.html

KR+D conceptualises new living spaces for migrant workers

A concept that hopes to start conversations and inspire others to propose alternative living spaces for migrant workers, our designers considered a new era for spatial design and planning. From layout to material, modern elements of biophilic design and modular structures speak to wellbeing being a main concern in designing community spaces.

The most iconic element of our proposed architect conceptualised a tropical vernacular for the community. The proposed structure considers large overhangs, a porous layout with functional facade design. The octagonal shape of the building is intentional, making up eight rectangular forms of which are the positions of the rooms. Modular forms of the built aims for a fuss-free approach through the production and construction stage, especially if implemented on a wide-scale for the typical population expected for dormitories. Particular attention was emphasised on using prefabricated technology and low-density design to create a new archetypal layout that can be easily replicated and economically sound.

For more features on the project:
https://www.designsingapore.org/stories/Rethinking-living-spaces-for-migrant-workers-in-a-post-pandemic-world.html

Sweet Dreams by Heinemann

to engage

Dedicated to various fantastical motifs, the stores appeared in dreamlands of Candy Cave, Carnival, Underwater, Galaxy, Space Station, Hot Air Balloon, House of Candy and an Upside Down world.

The distinctive concept of each store layout was crafted to precision when outlines were cut out from laser methodology to create its intriguing shapes. With attractive lighted ceilings and displays from a spaceman to a hot air balloon suspended from the ceiling, each store retains its quirky characteristic.

Additionally, interactive selfie booths, chocolate printing stations, VR services and game consoles were included as part of the store’s engagement initiatives for customers to savour flavours of experiential treat in every store.

key services

ideation & concept design

spatial design and build

design development

Keep reading about the store concepts here.