Markets Category: KR+D

DHL Americas Innovation Center

As a state-of-the-art facility, the overall design intends to evoke a journey through the logistics support of today and tomorrow. The modern look complemented by technology solutions of the courier company, is deliberate with its forward-looking vision.  


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Adapting the warehouse-style concept that aligns with DHL’s field of business, the thematic experience introduced subtle changes in the palette and expansive, flexible spaces. Industrial cool tones are replaced by futuristic colour schemes, used to reinforce DHL’s brand with striking impressions. 

Designed for continuity, a highly flexible use of space was an important design consideration to the whole showroom to allow adaptation depending on current industry trends and innovation. This includes easy-to-change title signage and low maintenance digital display.​ As a logistics company, functionality and efficiency are crucial operation needs, thus inspiring a conscience design to the Innovation Centre space. 

key services

design development

visual branding

ideation & concept design

storytelling & experience

related news


Find out more about the project in our 45th Anniversary feature!

Digitalising encounters at ITAP with innovative vision

At ITAP 2020, Kingsmen envisioned a Smart Factory; a virtual pavilion for ‘TUV SUD’s Gateway to Industry 4.0: The Whole of Government (WOG)’. Together with our multimedia partner, Ascend, a Smart Diagnostic Lab of the Future was created for innovative learning. 

Accompanying the pavilion were virtual tours for exploration, of which we also conceptualised a Smart Factory; TUV SUD’s Gateway to Industry 4.0. Tailoring to the diverse needs of companies across the manufacturing industry, the visual concept comes with bots with robotic arms, all pointing towards smart technology. Live on ITAP’s website until 31st January 2021, participants can navigate the whole event in a digital tour.  

With a whole host of interactive virtual platforms, digital learning journeys and webinars, engagement tools like interactive animated videos and map were designed for facilitation.

Kingsmen celebrates two wins for ‘Best Stands’ titles in sustainable design and unique concepts

Our win comes in pairs when two of our exhibition works at Tax Free World Association (TFWA) Asia Pacific 2019 have been noticed for their outstanding qualities for the World Exhibition Stand Awards. 

Our work for La Prairie at TFWA 2019 won a ‘Best Stand at a Retail Industry Event (Platinum)’ for delivering a store concept and shopper’s experience beyond retail spaces. Breaking out from the shell of conventional exhibitions, La Prairie’s booth mimics its immersive store intended to convey the brand’s timelessness. 

Along with that, we are elated to be attaining a milestone towards future-driven solutions with ‘Best Sustainable Stand (Silver)’ in World Exhibition Stand Awards 2020 with L’Oréal! The collaborative effort with the brand created impacts in an eco-conscious manner and is a testament of our sustainable efforts in the industry of design and production. 

Find out more about the award-winning projects below:: 

https://worldexhibitionstandawards.com/entries/loreal-at-tax-free-world-association-tfwa-asia-pacific-2019/
https://worldexhibitionstandawards.com/entries/la-prairie-at-tax-free-world-association-tfwa-asia-pacific-2019/