Seven popular Hasbro brands – Transformers, My Little Pony, NERF, MONOPOLY, CLUEDO, Baby Alive, and Play-Doh – were supersized into fun experiences that promote family interaction and bonding through play and education. Visitors can now relive memories of iconic childhood games as live-sized animated characters meet visitors through uniquely designed game stations and in performances by mascots, bringing the toys to life out of the box!
Fans of MONOPOLY can step into the iconic green house or red hotel from the board game, or test their luck at a chance vault, where they can stand to win vouchers. Fans can also put on their detective hat in an escape room modelled after the popular board game CLUEDO, where they can search for hidden clues and question suspects.
Encouraging active experiential play, the event prepares us to create subsequent themed activations catered to the entire family. Besides games, Kingsmen set up the F&B area, scheduled programmes on the main stage, and conducted carnival games with operators at every station. A multi-sensory approach alongside smooth operations, we ensure enjoyable moments are thoroughly enjoyed.
storytelling & experience
spatial design & build
ideation & concept design
project and design management