Creative Solutions – Page 10

Yonex Tokyo Showroom

to inspire

Instead of adopting a darker colour palette, the modest look of the showroom is made up of mortar and timber, with racquets cleverly suspended from the ceiling. Yonex’s milestones were elegantly moulded on the wall, taking the shape of a continental map while LED screens were used to stream live events. 

Intended as a hub for customers to access the latest release from the brand or be involved in live events of the season, the store has been differentiated for hospitality concept.

key services

spatial design and build

design & project management

visual branding

related news

The YONEX Tokyo Showroom is located in Shinbashi, Tokyo.

UK Pavilion at Beijing Horticultural Expo 2019

to activate

Exploring the British transformation of its known gardenscape into the 21^st century, we work with M-Integrated Solutions (M-IS), the main design house, to complete technical execution in drawings and structural systems in tents and supply units. Considering environmental conditions, we reinforced structural security to maintain the quintessential British outdoor garden. The green innovation and garden design also includes a photography exhibition for the prestigious lineage of garden landscapes over time. 

Our first inception into outdoor horticultural construction, we collaborated with engineers and suppliers within their fields for professional completion, supporting M-IS’s architectural design with a maintenance team specially assigned on standby through the Pavilion’s daily operation smoothly. In 5 months, the exposition welcomed over 1 million visitors attracted to the Union Jack flag green wall, a top limelight at the exposition.

key services

spatial design and build

design development

project management

related news

Awarded Best Stand at Agriculture Event (Diamond) for World Exhibition Stand Awards 2020.
For more inspiration, visit M-IS Design Agency.

Aston Martin Showroom Grand Opening

to inspire

Achieving intimate experience for the brand, Kingsmen planned highlights of the night that left visitors in awe. As guests and media walked through the space, illustrious sight of Aston Martin’s accomplishment translated the brand’s capabilities into personally mesmerising moments. 

To focus on the moment of revelation, we utilised the limited showroom space and platform weight. In order to achieve the effect without tech or mechanical alterations, we brought together an arresting live moment of a regal eagle flying in to surprise the crowd.

For the perfect execution, we ran multiple test runs of the space and performers. The host had to familiarise with the eagle, ensuring that it spreads its wings on arrival, in the spotlight of the crowd. The showroom was also stress-tested for a secure display of the car models being revealed.

Overall, the launch was one of a kind with its arresting live performance, making the eagle an official icon even in the TV commercial of the New Vantage model released by Aston Martin.

key services

experiential marketing

project & production management

event management

visual branding

related news

For more details, follow Aston Martin's video filmed at the launch.