Creative Solutions – Page 11

Scoot’s The Yellow Converter

to activate

Working with BLK J Havas towards realising the creative concept of the project, the set up was vibrantly done and provided spacious areas flooded with yellow for crowd engagement. For the uninspired, activities such as the Yellow Tattoo Parlour and a Yellow Velcro Challenge ensured that curious participants walked away decked in yellow. Ready or not, the brand encouraged everyone to escape the ordinary with the boldness of its bright colour and bright idea.

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key services

VISUAL BRANDING

brand activation

related news

The campaign took place downtown, at Wisma Atria's outdoor atrium from 18^th to 20^th October 2019.
Keep exploring at BLK J's site for more features.

Tencent Binhai Experience Centre, Shenzhen

The main intention of this experience center is to keep Tencent’s business partners or potential partners updated on Tencent’s overall business performance, development plan and technological advantage. Created as a “window” into Tencent, it is a platform to cultivate dialogues between Tencent and the world.

to engage

With multiple social platforms well-connected through Tencent, the showroom makes productive use of social media connecting Wechat, popular mobile game Honor of Kings by Tencent, VR game Ready Player One, and car racing game QQ Speed to show the future of digitalisation.

to inspire

The impressive build featured transparent sliding LED screen doors complements the grandeur and spaciousness of the halls. Additionally, the audio-visual theatre room sported a star-spangled ceiling created with fibre-optic lights, immersive arc screens, and a simulation of the lunar surface to resemble a galaxy.

key services

spatial design & build

design development

material acquirement

ideation & concept design

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Delivering consistent results for our client, we have brought to life other Tencent centres such as the Wuhan Tencent Exhibition Centre and Tencent Qingdao Exhibition Hall. Click to view more.

361° M1°RO Collection Launch

to activate

Excitement was palpable before the products were revealed, creating mystery in the darkened space while hidden in “POKE Shell Newborn” eggs. Laser sharp LED animations surrounded the space and created a strong visual impact as models walked the runway in the brand’s new line. The breakthrough quality of the launch amplified through light, sound, and audio production moves the crowd collectively.

With guest celebrities invited to model the products and increase enthusiasm amongst the crowd, the brand’s energetic personality takes over the launch and pop-up store.

Beside its exciting launch event inviting medias, celebrities, and exclusive guests, a pop-up store was also created as part of 361° rebranding efforts.

key services

project management

multimedia integration

spatial build

related news

The launch event was held at Bridge 8 Art Space (1908 Granary) Shanghai, China in collaboration with STAPLE DESIGN, a New York-based design studio.

The pop up store was installed at Jing'an Joy City in Shanghai, China.