Creative Solutions – Page 14

Wuhan Tencent Exhibition Centre

The design of the Wuhan Tencent Exhibition Centre brillantly captures Asia’s largest internet company’s development and excellent results within the tech industry.

to inspire

Preparing background research into Tencent’s company culture and determining what to showcase that highlights the organisation’s success formula, our designers explore conceptual actions that connect information with engagement.
Amongst the various zones, the design team also created a customised exhibit – Internet Plus.

This exhibit utilises the Ventuz system and projection mapping to demonstrate the idea of how Tencent improves lives.

key services

spatial design & build

design development

material acquirement

ideation & concept design

related news

Delivering consistent results for our client, we have brought to life other Tencent centres such as the Tencent Binhai Experience Centre, and Tencent Qingdao Exhibition Hall.

Sephora Playhouse

to activate

Immersive and vibrant zones captured excitement through 3D life-sized makeup installations, oversized cosmetic products with a twist for recreational play, blue-light mirror-maze, and even an ice cream parlour. Rainbow-coloured motifs ran through the exhibition to exude fun-loving energy while encouraging boundless imagination. The transformation of the 700 sqm Civic Plaza vicinity at Ngee Ann City made use of inflatable tentage and giant LED visuals to provide dedicated brand experiences and a smooth flow of visitors amidst its dynamic offerings. 

Sephora Playhouse Fenty Art Installation

Sephora Playhouse Event 'Virtual Artist' uses digital interaction to inspire looks

Sephora Playhouse, Urban Decay Photo Zone

Make-up artist doing a live make-up workshop at Sephora Playhouse

to engage

Packed with interactive beauty spaces, exclusive workshops, and meet-and-greets, the beauty wonderland mega event at Sephora foretold the retail concept’s never-ending feisty and bold movements to come and its naturally fun-loving spirit.

The spatial design of the biggest beauty pop-up is an impressionable feat into creating ‘Insta-worthy’ experiences in a mobile and temporary setting. Expanding beyond thematic environments for exhibitions, the Sephora Playhouse invited interaction and transpired the exhibition into a carnival-esque atmosphere. 

key services

spatial design & build

project & design management

ideation & concept design

storytelling & experience

related news

A fully immersive beauty wonderland, the Sephora Playhouse was featured on several media sites like FRAME Web and CURVE Magazine.
Check out live snippets from the two weeks event here!

Heilan Group Horse Cultural Experience Pavilion

to inspire

The cultural objectives of the horse museum is amplified in theatrical expressions through staging art technique, lighting artistry and multimedia technology. Each scene denotes a grand gesture with the planning of interactive display, special sound and lighting to narrate the storyline. With careful selection of material to make thematic environments, the design and project team collaborate extensively, coordinating with suppliers to fully realise the experience as if entering different time realms at every zone.

key services

ideation & concept design

multimedia integration

spatial design & build

testimonial

"Our desire for a unique visitor experience was perfectly captured by Kingsmen through the design and build of the Horse Cultural Experience Pavilion. The collaborative approach undertaken was enriching and we hope that this pavilion will lead to new and innovative initiative within the museum industry"

- General Manager of Heilan Group (2016)