Exploring the Three-Body Problem

to engage

Fans of ‘The Three-Body Problem’ can now immerse themselves in the narrative like never before at Madame Tussauds Shanghai. This first-of-its-kind permanent themed experience space in Shanghai brings the acclaimed trilogy to life through six multi-sensory zones.

Step into scenes modeled after the TV series and novel, which have garnered praise from the original author, Liu Cixin, for their realistic portrayal. Get up close with characters like young Ye Wenjie and Shi Qiang, vividly recreated as lifelike wax figures by Madame Tussauds Shanghai.

One of the key attractions is the Red Coast Base, where visitors can simulate young Ye Wenjie’s attempt to contact an alien civilisation. With 100 interactive props, immersive galaxy screens, and large-scale mechanical replicas, the exhibition offers an unforgettable journey through the story, combining innovative technology with immersive storytelling.

key services

storytelling & experience

ideation & concept design

spatial design

related news

‘Exploring the Three-body Problem’ is a permanent interactive exhibition located at Madame Tussauds Shanghai. Visit the site for visitation details.

Pagoda Odyssey 1915: From Shanghai to San Francisco

to engage​

A century later, 84 hand-carved model pagodas are reuniting in Singapore. These exquisite models, inspired by real Chinese structures, will be the centrepiece of the Pagoda Odyssey 1915: From Shanghai to San Francisco at the Asian Civilisations Museum.

Originally crafted for the 1915 Panama-Pacific International Exposition in San Francisco, they offer a glimpse into the architectural heritage of ancient China. Enhanced by immersive technologies, the exhibition promises a captivating experience, including a virtual reality exploration of the legendary Pagoda of Six Harmonies in Hangzhou. Running from May 31, 2024 to June 1, 2025, this cultural exchange invites visitors to rediscover the beauty and history of Chinese pagodas, helping to preserve their legacy for future generations.

key services

storytelling & experience

ideation & concept design

spatial design & build

digital & multimedia production

multimedia integration

Ylang 23’s New Era in the U.S.

to inspire

This inviting space, blending comfort and luxury, invites shoppers to fully immerse themselves in the beauty of the jewelry displayed throughout. Inspired by the elegance of a French garden, or ‘jardin,’ every corner offers guests a chance to connect with the stories behind the designs and the brand’s nearly 40-year heritage. A focal point is the long travertine table, which doubles as a shop-in-shop designed for hosting special events and collaborations with emerging designers.

key services

spatial design & build

design development

material acquirement

project & design management