Service Category: Creative Solutions

From Singapore to Singaporean: The Bicentennial Experience

Singapore to Singaporean: The Bicentennial Experience was dedicated to the remembrance of two hundred years of history that made a nation, with messages crafted, curated and devoted to its people. This two-part showcase beckoned with stimulating perspectives into history told in a variety of formats, bringing to life snippets of history going as far back as 1299.


to engage


From Singapore to Singaporean takes visitors on a journey through time to explore history as a series of visually audacious yet emotionally engaging adventures. Each act was conceptualised as a unique, exhilarating dive into Singapore’s past. Designed to resonate with visitors of all ages, the storytelling tone was intended to foster a participatory atmosphere and break the fourth wall, so that visitors would feel more like eyewitnesses, rather than simply passive observers.  

to inspire​

The team set out to tell a story that would spark curiosity in people, and encourage them to embark on a journey of discovery.  

Split into five acts spread over two levels of the Fort Canning Centre, the hour-long experience reaches back over a thousand years in time. The prologue opens on a rain installation that reverses dramatically to symbolise the journey into the distant past. This sets the scene for the dramatic rise and fall of settlements and port-cities across South-east Asia. The opening is mirrored in an emotionally charged finale on a rain-soaked Padang, with dark clouds giving way to warm sunshine over the modern metropolis Singapore has become. 

key services

storytelling & experience

ideation & concept design

digital & multimedia production

spatial design & build

event management

related news

The Bicentennial Experience opened from 30th May to 31st December 2019 to the public. For more behind-the-scenes, view our 45th Anniversary Book.

The entire exhibition was a collaborative work only made possible with passionate inputs from fellow creative minds - MET Studio , ZARCH Collective, multimedia partner - Anomalyst, and film partner - Zhao Wei films.
The project is also featured on Wallpaper*, CNA, and The Straits Times.

The Macallan Experience

to engage

To physically immerse visitors into the story behing  The Macallan’s dram, The Macallan Experience employed a whisket bar, lounge area, retail space, private dining room, and a Sensory Cinema.


to inspire


While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand.
Additionally, thoughtful execution was necessary to ensure the conservation of Raffles Hotel, fusing tradition-rich space with elegant experience. The concept birthed for the experience encouraged a seamless flow; from the beginning through a tunnel of casks down to a final cinematic piece to complete the journey.

key services

spatial design and build

ideation & concept design

project management

related news

The Macallan Experience at Raffles Hotel was opened from 26st October 2020 to 10th February 2021. Created in partnership with Rebel & Soul and FUTURELABS. The project has won several Gold category creative awards at the Marketing Interactives 2021 MARKies.
As seen on CNA Luxury and Marketing Interactive.

Rimowa

to inspire​

In stand-alone boutiques, the architectural structure supports a stately presence for the brand. For RIMOWA’s flagship store in Myeongdong, Korea, we paid tribute to the brand’s trademark suitcases. The building façade was made to look like the surface of the brand’s renowned aluminium suitcase, with LED illumination that accentuated the signature ridged suitcases that RIMOWA is known for.

We consulted city architects and urban landscapers to keep in mind the original architectural integrity of the building. Beyond working over the facade of the building, the interior forms an oasis when it integrates the same design, blending the sleek style on selected levels while maintaining the structural condition of the building.

As the first stand-alone in the country located in the central tourist spot, the pristine three-storey building captures the eye of city dwellers.

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Located in Senayan City, Indonesia, is a newly conceptualised Rimowa store with an exquisite selection of luggage on display. Delivering the brand’s promise of high quality, we utilise materials of diverse textures obtained across the globe. With a focus on travel, the store features a carousel display on the wall to showcase its luggages and metal frames designed to emulate airport conveyor belts – creating a succinct layout for a travel-themed store.

to activate

RIMOWA has distinguished itself through unique perspectives in its interiors, creating impressions in all its projects with Kingsmen. The urban space of Galleria departmental store in Gwanggyo boosts the colourful possibility for the brand. While elemental material selection like silver gray metal and wood delineates the space, one is able to bring focus to the vibrant offerings by RIMOWA. Dynamic qualities of the store get activated as one explores the two delineated zones, gradually unveiling the sophisticated customer journey for RIMOWA’s travellers. 

key services

design development

spatial design & build

material acquirement

project & design management

related news

RIMOWA Myeongdong Flagship store was awarded a Silver in 'Retail Interiors' during our Kingsmen Builder Awards in 2020.

Keep exploring our work with the brand in our 45th Anniversary Book.