Service Category: Creative Solutions

361° M1°RO Collection Launch

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Excitement was palpable before the products were revealed, creating mystery in the darkened space while hidden in “POKE Shell Newborn” eggs. Laser sharp LED animations surrounded the space and created a strong visual impact as models walked the runway in the brand’s new line. The breakthrough quality of the launch amplified through light, sound, and audio production moves the crowd collectively.

With guest celebrities invited to model the products and increase enthusiasm amongst the crowd, the brand’s energetic personality takes over the launch and pop-up store. 

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Beside its exciting launch event inviting medias, celebrities, and exclusive guests, a pop-up store was also created as part of 361° rebranding efforts.

key services

project management

multimedia integration

spatial build

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The launch event was held at Bridge 8 Art Space (1908 Granary) Shanghai, China in collaboration with STAPLE DESIGN, a New York-based design studio.

The pop up store was installed at Jing'an Joy City in Shanghai, China.

Changi Experience Studio

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Kingsmen played an integral role, co-conceptualising with Milla & Partner and Moment Factory in presenting the 3,000 sqm zone with over 20 different touchpoints. Each visitor is equipped with an interactive Travel Guide device, using Radio Frequency Identification (RFID) technology to introduce fresh ways of unveiling wayfindings guides across different exhibits. Acting as a key to all touchpoints, it activates games or projection work with intriguing storylines along the way.  

Employing multimedia equipment to feature an immersive digital “Amazing Runway”, 180º screen, and interactive audiovisual play in the “Garden of Harmony” are amongst the few highlights that the Changi Experience Studio promises for all visitors – young and old, local or from abroad to create their own Changi moments. 

key services

spatial design and build

multimedia integration

social technology design

design development & implementation

related news

The Changi Experience Studio was co-conceptualised with Milla & Partner and Moment Factory to bring extraordinary encounters.

Visit the Changi Jewel website for more visitation details.

Nerf Action Xperience (NAX)

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Expect a thrilling time at the exclusive NERF Action Xperience (NAX) arena, the first permanent indoor attraction owned by Kingsmen. The 18,000 sq ft indoor attraction in Marina Square is split across four play zones – ‘Conquer’, ‘Challenge’, ‘Compete’ and ‘Create’ – bringing out the best of players hand-in-hand with the iconic Nerf blasters. 

At ‘Conquer’ and ‘Challenge’, dexterity and courage are tested in the form of high elements. The Summit at ‘Conquer’ dares you to reach the peak through a rope course ranging from beginners to advance levels. The ropes course is also thoughtfully reformulated for kids below seven years old at ‘Challenge’, giving them a taste of future surmountable heights! 

The Summit at 'Conquer' zone


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Speed, dexterity, strategy and team spirit will be required, in addition to accuracy with a NERF blaster, when participants show up at the ‘Challenge’ zone. Following story-lines of acquiring vaccines or avoiding the volcano lava carefully, we count on our players to translate their imagination into action. With missions, competitions, and a scoreboard to track who’s on top, players learn to either collaborate or act fast against time.

Teams of the Blue and Orange nation brace themselves for the mission to begin

to inspire​

Customise your own shirt and tote at the 'Create' zone

 

Beyond active-play, amongst the various zones conceptualised is the ‘Create’ space.  Adding a touch of personalisation to the space, players here can use paint dye to customise shirts and tote bags using miniature NERF blasters filled with paint. Geared up in protective kits and NERF equipments, we encourage kids to create statements and an experience completely unique to themselves.

key services

design development

spatial design & build

storytelling & experience

ideation & concept design

related news

The NAX Centre opened officially on 1st October 2019 to the public. Visit the Nerf Action Xperience website for more information.
Find out more about the project in our 45th Anniversary feature!