Digital & Multimedia Production – Page 5

Living Worlds: An Animal Planet Experience

to engage

Working closely with Discovery Inc’s team, our content and storytelling creatives conceptualise imaginative spaces to match the never-before-seen documentary footage by Animal Planet. From Animal Planet’s vast depository of videos, we also feature the channel’s host engaging visitors on screen.

The story follows majestic wildlife creatures through their natural habitats, fostering an inter-relational understanding of the ecosystem we share. To immerse the audience in truly compelling environments, bespoke multimedia and specific hardware equipment were brought in – of which includes a 270° projection dome, a stimulated ice wall of 2 metres width and 1.5 metre height, and interactive floors for games. Charting these realms of nature, audiences can delve into the Animal Planet experience and tap into their imagination to dive around in a submarine and make friends with the creatures of the North and South Pole.

key services

storytelling & experience

visual branding

multimedia integration

ideation & concept design

related news

The exhibition is scheduled to travel globally in years to come, creating joyful moments, inquisitive learning, and an appreciation of our planet Earth.

Drop by Science Centre Singapore for more information.

World of Passion & Joy

to engage

Beyond displays of innovative models, the storyline was imbued with engaging elements. From informative digital screens to augmented VR game modes, the event explored a myriad of experiences. Programmes were also timed to kick off at different locations, bringing the crowds through dynamic performances. Exploring the emotive theme of passion and joy of the event, the crowd came alive in mini race sessions for children, thrilling bike stunts, and dance numbers.

Handling the successful operations of the event and unfolding surprise for all, our work with BMW attracted over 18,000 attendees with visitors of all ages.

key services

spatial design and build

experiential marketing

multimedia integration

project management

related news

BMW "World of Passion & Joy" was held at Suntec Singapore International Convention and Exhibition Centre from 25^th to 26^th August 2018.

For more behind-the-scenes, take a peek at BMW Singapore 's Youtube.

Singtel Learning Centre

Singtel, Asia’s leading communications group, was designed and retrofitted into the space of two existing buildings to become a new development centre. Located along Battery Road, the old four-storey building was bridged with the modern Singtel Tower. Restoring the historic character of the architecture, we integrated old beauty with contemporary finishes for this new Singtel facility acting as a learning academy.

Fusing the purposeful environment of a visitor gallery and a talent training centre, modern finishes tap into local cultural motifs for a touch of affability. The project involved our whole suite of services, from our designers for concept and design to our engineers for intricate fit-out and furnishing. Overall, we delivered a consistent corporate outlook of a storied Telco for our client.

to engage

A more contemporary outlook shapes the 36-storey building that has an impressionable lobby atrium. Appealing to both fresh-faced millennials and early pioneers, the double-volume height of the lobby was planned for strikingly modern sentiments. Visible from street-level, the concrete walls were balanced out by warm tones of vertical timbers treatment, travertine-textured floor tiles, and gloss corporate colour red lines. 

A huge feature wall updates live happenings in the building, coupled with an interactive sensory L-wall screen and touchscreen rotor-scope to energize the digitally-driven learning centre. Details of a triple halo pendant, cafe cluster, and AV components stimulate the communal and interactive space between staff, corporate visitors and the public. 

to activate

Stories are weaved onto every level of the building. 
In the 4-storey building rich with telephone-exchange heritage, the traditional structure was retained. With a different theme on each level, each space evokes either nostalgic qualities or minimalist working zones. Level 2 and 3 tap into colonial design and peranakan aesthetic respectively, providing refined inspiration to co-working spaces. Meanwhile, Level 1 and 4 has a modern and raw style, in an effort to keep the surrounding clean, encouraging knowledge to take centre stage in the various learning rooms.

While the whole building hosts executive spaces for board meetings and meeting rooms for staff, the tasteful lounge space, atrium and heritage building provides a comforting contrast to the hustle and bustle of its surroundings. Our design direction for the combined premise of the Singtel Learning Centre focuses on sensory equilibrium, and above all, seeks to promote a robust, yet warm and inclusive, corporate image for Singtel’s working environment.

Hidden spaces within both annexes provide key functional purposes. Configured and designed to enhance corporate initiatives, the centre creates and shapes a nurturing environment by building a network of activators to ignite passion from staff, integrating aesthetics with practicality.

The space breaks away from traditional classroom engagement of new staff members by embracing an inclusive culture and open concept environment that leads to enhanced reflection, ideation and learning. The Learning Centre through this integration is more than an academy; it is a social space, townhall, business centre, exhibition hub, gym and much more.

key services

ideation & concept design

spatial design & build

storytelling & experience

project & design management

related news

Singtel Learning Centre was awarded the SG Mark in the category of Experience Design in 2019. Read about it here.

Otherwise known as Singtel@8George, the building is opened on 12^th September 2019.