to engage
Using a combination of contemporary ‘art deco’ elements and gilded patterns, the store comes alive vividly in decadence. Visually engaging motifs of rich chocolate drops along the main counter wall of the space and golden droplet designs suspended from ceilings enhance the exuberant flavours promised by the brand.
The impressionable details of the gilded drops of indulgence later become a recurring motif for Magnum Pleasure Stores in other cities worldwide. With intricate details to furnishing and partitions coated in gold and gloss, a sophisticated and well-thought design was completed in time for its opening.
to activate
The appeal does not end with the visuals. Multimedia screens were installed to encourage social media sharing, inspiring customers to #takepleasureseriously with their own combination of ice cream flavours and then sharing it with the world.
key services
project & design management
visual branding
ideation & concept design
material acquirement
