Tencent Binhai Experience Centre, Shenzhen

The main intention of this experience center is to keep Tencent’s business partners or potential partners updated on Tencent’s overall business performance, development plan and technological advantage. Created as a “window” into Tencent, it is a platform to cultivate dialogues between Tencent and the world. 

to engage


With multiple social platforms well-connected through 
Tencent, the showroom makes productive use of social media connecting Wechat, popular mobile game Honor of Kings by Tencent, VR game Ready Player One, and car racing game QQ Speed to show the future of digitalisation. 

to inspire


The impressive build featured transparent sliding LED screen doors complements the grandeur and spaciousness of the halls. Additionally, the audio-visual theatre room sported a star-spangled ceiling created with fibre-optic lights, immersive arc screens, and a simulation of the lunar surface to resemble a galaxy. 

key services

spatial design & build

design development

material acquirement

ideation & concept design

related news

Delivering consistent results for our client, we have brought to life other Tencent centres such as the Wuhan Tencent Exhibition Centre and Tencent Qingdao Exhibition Hall. Click to view more.

361° M1°RO Collection Launch

to activate

Excitement was palpable before the products were revealed, creating mystery in the darkened space while hidden in “POKE Shell Newborn” eggs. Laser sharp LED animations surrounded the space and created a strong visual impact as models walked the runway in the brand’s new line. The breakthrough quality of the launch amplified through light, sound, and audio production moves the crowd collectively.

With guest celebrities invited to model the products and increase enthusiasm amongst the crowd, the brand’s energetic personality takes over the launch and pop-up store. 

Beside its exciting launch event inviting medias, celebrities, and exclusive guests, a pop-up store was also created as part of 361° rebranding efforts.

key services

project management

multimedia integration

spatial build

related news

The launch event was held at Bridge 8 Art Space (1908 Granary) Shanghai, China in collaboration with STAPLE DESIGN, a New York-based design studio.

The pop up store was installed at Jing'an Joy City in Shanghai, China.

Changi Experience Studio

to inspire

Kingsmen played an integral role, co-conceptualising with Milla & Partner and Moment Factory in presenting the 3,000 sqm zone with over 20 different touchpoints. Each visitor is equipped with an interactive Travel Guide device, using Radio Frequency Identification (RFID) technology to introduce fresh ways of unveiling wayfindings guides across different exhibits. Acting as a key to all touchpoints, it activates games or projection work with intriguing storylines along the way.  

Employing multimedia equipment to feature an immersive digital “Amazing Runway”, 180º screen, and interactive audiovisual play in the “Garden of Harmony” are amongst the few highlights that the Changi Experience Studio promises for all visitors – young and old, local or from abroad to create their own Changi moments. 

key services

spatial design and build

multimedia integration

social technology design

design development & implementation

related news

The Changi Experience Studio was co-conceptualised with Milla & Partner and Moment Factory to bring extraordinary encounters.

Visit the Changi Jewel website for more visitation details.