Spatial Design Development – Page 2

The Macallan Experience

to engage

To physically immerse visitors into the story behing The Macallan’s dram, The Macallan Experience employed a whisket bar, lounge area, retail space, private dining room, and a Sensory Cinema.

to inspire

While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand.
Additionally, thoughtful execution was necessary to ensure the conservation of Raffles Hotel, fusing tradition-rich space with elegant experience. The concept birthed for the experience encouraged a seamless flow; from the beginning through a tunnel of casks down to a final cinematic piece to complete the journey.

key services

spatial design and build

ideation & concept design

project management

related news

The Macallan Experience at Raffles Hotel was opened from 26^st October 2020 to 10^th February 2021. Created in partnership with Rebel & Soul and FUTURELABS. The project has won several Gold category creative awards at the Marketing Interactives 2021 MARKies.
As seen on CNA Luxury and Marketing Interactive.

La Prairie at TFWA 2019

to inspire

For a sense of permanence when visualising the new store, the conceptualised build had to be distinct and unlike an exhibition stand. The same depth in groove lines of the store was executed with precision to add a refined touch to the booth. Emphasis was placed on achieving top-notch detailing and material construction. Raw materials were shipped in from overseas and a comprehensive pre-site preparation was necessary to ensure quality production. To represent a consistent brand image, Kingsmen complied and adhered strictly to the same finishing as the corporate identity of the HQ back in Switzerland.

to activate

Besides arranging for raw veneer to be delivered from Italy, upon arrival it had to undergo a stringent varnishing and processing for it to achieve the same finishing as La Prairie’s Italian boutique store. Instead of the usual laminate and carpet flooring, La Prairie requested for marble flooring. To ensure the marble could well withstand weights, floor levelling was an important step. Given the same timeline as a single storey build, precise time management and anticipation of onsite challenges were required. 

to engage

Upon stepping into the double storey stand, visitors were transported to a place where time stands still with sublime beauty that recalls the brand’s quintessential ‘Swissness’. La Prairie’s bespoke stand showcased their new store design concept and visual merchandising, in a full boutique experience. Inspired by the authentic, sophisticated elegance of Swiss Contemporary Architecture, La Prairie exude a raw and refined style that is simple in its execution, physically intense yet always in a poetic balance with the surrounding landscape. La Prairie endeavours to fulfil a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

key services

spatial design and build

design management

visual branding

material acquirement

related news

The La Prairie booth received Platinum under Best Stand at Retail Industry Event for World Exhibitions Stand Awards 2020.

First whiskey experience in iconic local heritage site designed to inspire

Finding innovative ways to engage our taste buds, we presented fans of one of the best-loved Scotch whiskies: The Macallan Whiskey E, an elegant experience as they embark on a thoughtful journey of the Scottish imagination behind whiskey-making. 

Visitors could journey through rooms dedicated to unfolding flavors and processes that make the Scottish single-malt whisky brand so iconic. While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand. Book a reservation for the four-month long exhibition here.

Check out the iconic experiential space here:

https://www.themacallan.com/en-sg/the-macallan-experience/locations/singapore