Storytelling & Experience – Page 8

World of Passion & Joy

to engage

Beyond displays of innovative models, the storyline was imbued with engaging elements. From informative digital screens to augmented VR game modes, the event explored a myriad of experiences. Programmes were also timed to kick off at different locations, bringing the crowds through dynamic performances. Exploring the emotive theme of passion and joy of the event, the crowd came alive in mini race sessions for children, thrilling bike stunts, and dance numbers.

Handling the successful operations of the event and unfolding surprise for all, our work with BMW attracted over 18,000 attendees with visitors of all ages.

key services

spatial design and build

experiential marketing

multimedia integration

project management

related news

BMW "World of Passion & Joy" was held at Suntec Singapore International Convention and Exhibition Centre from 25^th to 26^th August 2018.

For more behind-the-scenes, take a peek at BMW Singapore 's Youtube.

BUDS by Shangri-La

to engage

Exploring an adventurous journey concept, Kingsmen created an original, self-directed and experiential environment for young minds. Drawing elements from the Chinese classic “Journey to the West”, each play arena goes through challenges to avoid danger or progress to new zones of imagination. 

To cater to different ages, an additional toddler zone was set up, in line with safety requirement for children age 4 and below to approach entertainment in a soft play area. In the main play zone, the multi-leveled tactile playground aims to further engage the children in activity.

to inspire

For a fulfilling playtime, each engagement targets the senses in vibrant colours or play objects. The dynamic concept also features a wet play area, fully-equipped cooking classroom, a drawing room, and other amenities to explore the talents and skills unique to each individual. 

to activate

The immersive indoor and outdoor play space of 2,150sqm is an expansive themed attraction for family bonding and fun. Beyond taking young minds on a journey, BUDS by Shangri-La caters to parents’ decision to either facilitate their kids, participate in programmes together or rest while their kids venture off safely.

The entire themed attraction has its distinct and versatile branding bolstered by Kingsmen. Tying in the whimsical and fantastical playground are expressive colours in each room, encouraging curiosity within an evocative learning space. 

key services

ideation & concept design

visual branding

storytelling & experience

design management

related news

An extension of buds bring the fun outdoor to its swimming arena SPLASH.
Witness the experience in video here.

Dialogue with Time – Embrace Ageing

to engage

To promote inter-generational dialogue, interactions were weaved in physical and digital spaces from person-to-person conversations to tactile exhibits. Other than seniors being present for guided tours, the Science and Technology zone showcases various facets of ageing using equipment or objects for experiential engagement. Visitors get to navigate the world through the ways of an elderly, creating a safe zone to take on new perceptions and open up rooms for discussion.

key services

spatial design and build

multimedia integration

ideation & concept design

visual communication

related news

Dialogue with Time - Embrace Ageing is a permanent interactive exhibition located at Science Centre Singapore. Visit the site for more details.