Visual Branding – Page 3

LTA Mobility Gallery

to inspire

Conceptualising a futuristic scene, a blue colour palette was selected, tying in LTA’s corporate colour and representing the depth of intelligence in their strategies.In order to envision the forward-looking approach of the group, imaginations of future bus concepts were set up, allowing a glimpse of the innovative ways we would approach city living. 

Beyond the exciting lifestyle to come for the public, the gallery reveals the depth of LTA’s workflow and the rail technicians working in the background of operations. To recognise the experience of ground crews, we explored the site from thirteen levels underground. Using this encounter, we delivered accurate details of the successful railway system across the visual production of the exhibits, documenting rare scenes of the individuals behind the show.

key services

storytelling & experience

spatial design and build

multimedia integration

related news

The LTA Mobility Gallery opened officially on 19^th September 2018 to the public.
Visit the Land Transport Authority website for more information.

Chang Sensory Trails

to activate

Following its success in 2016, Chang Sensory Trails returned again to tantalise palates!  Planned for 3 global cities, the multi-sensory festival arrived at London, San Francisco and Singapore.

The festival promised to bring visitors on a curated culinary journey that was centred on creating memorable experiences through Thai cuisine, art and culture.  Festival-goers could revel in live performances by bands and explore interactive street art installations as they enjoy a Thai experience – Reimagined. 

key services

brand activation

spatial design and build

project management

experiential marketing

related news

Visit Chang Sensory Trails to discover more of the travelling campaign.

MONOPOLY DREAMS™

to activate

Our design and visitor journey was greatly inspired by the story behind Mr. MONOPOLY, the iconic mascot behind the board game. Mr. MONOPOLY was given a personality and a backstory, all of which visitors could discover and experience in this attraction. Visitors start the experience by taking an elevator that leads to Mr. MONOPOLY’s secret residence, where visitors can browse through rare Monopoly collectibles, a library of MONOPOLY tokens, and take photos with Mr. MONOPOLY’s antique race car – a classic metal car game token that has been supersized. 

After exploring Mr. MONOPOLY’s residence, visitors can begin their games and pass the ‘Go’ sign, walking through a neon-lit tunnel to enter MONOPOLY City, a town where iconic MONOPOLY elements have been brought to life. Visitors can visit the ‘Jail’, ‘Water Works’ and ‘Electric Company’ to participate in interactive games, and even head into the ‘Train Station’ for a multimedia 4D show where visitors participate by helping Mr. MONOPOLY chase after the burglar that has stolen a valuable diamond from his mansion.

to engage

As with every board game, the best part of a MONOPOLY game is earning money and winning. Visitors can step into the ‘Bank’ to win MONOPOLY cash coupons that can be spent at the attraction’s gift shop and cafe. They can also enter the ‘Community Chest’ to spin a wheel and win prizes ranging from food coupons to plane tickets!

Our design brought to life a 2D board game to create an immersive visitor experience. Well-loved and iconic elements from the board game were transformed into refreshing interactive experiences that were both nostalgic for fans of the board game and also exciting for tourists looking for a fun way to spend an afternoon.

key services

spatial design & build

ideation & concept design

storytelling & experience

visual communication

related news

MONOPOLY DREAMS™ is located at Peak Galleria, Hong Kong.

Visit the MONOPOLY DREAMS™ website for more information.