Service Category: Visual Branding

Behind the futuristic revamp, the design of the new GPO incorporates elements from the historic Fullerton Building GPO, reflecting the continuity of SingPost’s heritage. Iconic elements of the Fullerton GPO were adopted and translated into modern graphics on the walls, glass panels and POPStation lockers, while historical postal artefacts, such as earlier versions of the posting boxes, were recreated.  

A row of these post boxes line the entrance of the GPO, evoking a sense of nostalgia and illustrating the design transformation of post boxes since Singapore’s independence. The walls at the new GPO resemble the grey concrete buildings of the civic district and pendant lights inspired by the colonial era. A clock was also specially designed to emulate the original clock from the Fullerton GPO.

At the Philatelic Store, a colonial-era red pillar posting box provides an old-school touch where any mail dropped off here be postmarked will be stamped in red ink. The design combines both tradition and modernity where Kingsmen Design drew upon SingPost’s heritage and emphasized mid-century modernism and Singapore’s colonial history. Highlighting its uniqueness, the differentiated design here follows 3D architectural lines that outline the store and make it stand out.