361° M1°RO Collection Launch

Creating new waves of exclusivity, China sportswear brand 361° dominated athleisure trends in Shanghai with an event launch supported by STAPLE DESIGN. Bringing together visual impressions and sensorial engagements, the event unfolded with impactful revelation.
Product activation mechanisms and influential social invites boosted the event, culminating in a successful initiative.

to activate

Excitement was palpable before the products were revealed, creating mystery in the darkened space while hidden in “POKE Shell Newborn” eggs. Laser sharp LED animations surrounded the space and created a strong visual impact as models walked the runway in the brand’s new line. The breakthrough quality of the launch amplified through light, sound, and audio production moves the crowd collectively.

With guest celebrities invited to model the products and increase enthusiasm amongst the crowd, the brand’s energetic personality takes over the launch and pop-up store.

Beside its exciting launch event inviting medias, celebrities, and exclusive guests, a pop-up store was also created as part of 361° rebranding efforts.