From Singapore to Singaporean: The Bicentennial Experience

Singapore to Singaporean: The Bicentennial Experience was dedicated to the remembrance of two hundred years of history that made a nation, with messages crafted, curated and devoted to its people. This two-part showcase beckoned with stimulating perspectives into history told in a variety of formats, bringing to life snippets of history going as far back as 1299.


to engage


From Singapore to Singaporean
 takes visitors on a journey through time to explore history as a series of visually audacious yet emotionally engaging adventures. Each act was conceptualised as a unique, exhilarating dive into Singapore’s past. Designed to resonate with visitors of all ages, the storytelling tone was intended to foster a participatory atmosphere and break the fourth wall, so that visitors would feel more like eyewitnesses, rather than simply passive observers.  

to inspire​

The team set out to tell a story that would spark curiosity in people, and encourage them to embark on a journey of discovery.  

Split into five acts spread over two levels of the Fort Canning Centre, the hour-long experience reaches back over a thousand years in time. The prologue opens on a rain installation that reverses dramatically to symbolise the journey into the distant past. This sets the scene for the dramatic rise and fall of settlements and port-cities across South-east Asia. The opening is mirrored in an emotionally charged finale on a rain-soaked Padang, with dark clouds giving way to warm sunshine over the modern metropolis Singapore has become. 

key services

storytelling & experience

ideation & concept design

digital & multimedia production

spatial design & build

event management

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The Bicentennial Experience opened from 30th May to 31st December 2019 to the public. For more behind-the-scenes, view our 45th Anniversary Book.

The entire exhibition was a collaborative work only made possible with passionate inputs from fellow creative minds - MET Studio , ZARCH Collective, multimedia partner - Anomalyst, and film partner - Zhao Wei films.
The project is also featured on Wallpaper*, CNA, and The Straits Times.

Shanghai Airport at World Routes Expo

For over 4 years, we developed the booth design for Shanghai Airport – an organisation that consistently offers stunning perspectives into the country’s local culture through its booth presence 

to inspire

In World Routes 2019 in Adelaide, Australia, Shanghai Airport entrances its visitors with a garden scene that envelops anyone who steps in. With the booth built in likeness to traditional Chinese architecture, we made use of wooden Byobu structure and used holographic projections to depict mirages of a bamboo forest. 

Meant to emulate the serene gardens of Jiang Nan, the bamboo aesthetic casted on the translucent screens provide a moment of respite in intricacies of light, shadow, and perspective. 
Implying through its storiesShanghai Airport wants to provide ease and comfort. 

to activate

Booth design plays on versatility and impressionable statements. Unlike 2019‘s work, Shanghai Airport at the World Routes 2018 offered different message to its visitors. At Guangzhou World Routes 2018, the brand focused on showcasing intelligent smart solutions. Cutting-edge technology was witnessed in its wall of vivid moving images. The exterior of the booth was composed entirely of LED screens that showed the stunning sights of Shanghai’s urban landscape. Panoramic shots extended seamlessly across the stand, bringing the city sights to the event while the interiors consisted of interactive element. 


to engage

At World Routes 2017 in Barcelona, Shanghai Airport’s booth stood out for its extensive use of greenery. Communicating the message of ‘Green Airport, Sustainable Travel’, the exhibit reflected the airport’s support for environmentally-conscious travel and was oriented in a circular fashion to symbolise Shanghai Airport’s vital role as an aviation hub in the region. 

 

key services

spatial design & build

ideation & concept design

digital & multimedia production

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For over 4 years, Kingsmen developed the booth design for Shanghai Airport at World Routes, bringing our services to any part of the globe.

UNBOXED by Singtel

to activate

Ensuring safe and seamless 24/7 service, security of the store was considered thoughtfully, comprising high-tech infrastructure and hardware fitted into ceiling for spatial considerations and sensors to monitor the store. Personalised experiences were also highlighted through advanced facial recognition technology and a roving live bot in-store to offer human-to-human virtual chat when the support is required. With 5G enabled support rolled out with the installation of a solar-powered hybrid system, the self-sustaining container space allows services to be ‘connection-free’ during operations. 

to inspire


The modular store occupies a substantial 9 by 6 metres footprint that can be decoupled and freely transported to another location within a short timeframe. Customers can try out and purchase the latest phone models and 
accessories, and recontract or sign up for new plans at self-service kiosks at their utmost convenience.The container also utilised an automated mechanical extension to further extend the retail space by another 2 by 6 metres should the event calls for flexibility. Moving from downtown to neighborhood community, the hybrid service and lifestyle environment is shapeshifting retail experiences. 

key services

design development

spatial design & build

material acquirement

project & design management

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Designed by FITCH, the unique mobile retail space was awarded with an outstanding store design at the World Retail Awards 2020

Also featured on CNA Luxury.