Digital & Multimedia Production – Page 2

UNBOXED by Singtel

to activate

Ensuring safe and seamless 24/7 service, security of the store was considered thoughtfully, comprising high-tech infrastructure and hardware fitted into ceiling for spatial considerations and sensors to monitor the store. Personalised experiences were also highlighted through advanced facial recognition technology and a roving live bot in-store to offer human-to-human virtual chat when the support is required. With 5G enabled support rolled out with the installation of a solar-powered hybrid system, the self-sustaining container space allows services to be ‘connection-free’ during operations.

to inspire

The modular store occupies a substantial 9 by 6 metres footprint that can be decoupled and freely transported to another location within a short timeframe. Customers can try out and purchase the latest phone models and accessories, and recontract or sign up for new plans at self-service kiosks at their utmost convenience.The container also utilised an automated mechanical extension to further extend the retail space by another 2 by 6 metres should the event calls for flexibility. Moving from downtown to neighborhood community, the hybrid service and lifestyle environment is shapeshifting retail experiences.

key services

design development

spatial design & build

material acquirement

project & design management

related news

Designed by FITCH, the unique mobile retail space was awarded with an outstanding store design at the World Retail Awards 2020

Also featured on CNA Luxury.

LTA Mobility Gallery

to inspire

Conceptualising a futuristic scene, a blue colour palette was selected, tying in LTA’s corporate colour and representing the depth of intelligence in their strategies.In order to envision the forward-looking approach of the group, imaginations of future bus concepts were set up, allowing a glimpse of the innovative ways we would approach city living. 

Beyond the exciting lifestyle to come for the public, the gallery reveals the depth of LTA’s workflow and the rail technicians working in the background of operations. To recognise the experience of ground crews, we explored the site from thirteen levels underground. Using this encounter, we delivered accurate details of the successful railway system across the visual production of the exhibits, documenting rare scenes of the individuals behind the show.

key services

storytelling & experience

spatial design and build

multimedia integration

related news

The LTA Mobility Gallery opened officially on 19^th September 2018 to the public.
Visit the Land Transport Authority website for more information.

Sweet Dreams by Heinemann

to engage

Dedicated to various fantastical motifs, the stores appeared in dreamlands of Candy Cave, Carnival, Underwater, Galaxy, Space Station, Hot Air Balloon, House of Candy and an Upside Down world.

The distinctive concept of each store layout was crafted to precision when outlines were cut out from laser methodology to create its intriguing shapes. With attractive lighted ceilings and displays from a spaceman to a hot air balloon suspended from the ceiling, each store retains its quirky characteristic.

Additionally, interactive selfie booths, chocolate printing stations, VR services and game consoles were included as part of the store’s engagement initiatives for customers to savour flavours of experiential treat in every store.

key services

ideation & concept design

spatial design and build

design development

Keep reading about the store concepts here.