Digitalising encounters at ITAP with innovative vision

At ITAP 2020, Kingsmen envisioned a Smart Factory; a virtual pavilion for ‘TUV SUD’s Gateway to Industry 4.0: The Whole of Government (WOG)’. Together with our multimedia partner, Ascend, a Smart Diagnostic Lab of the Future was created for innovative learning. 

Accompanying the pavilion were virtual tours for exploration, of which we also conceptualised a Smart Factory; TUV SUD’s Gateway to Industry 4.0. Tailoring to the diverse needs of companies across the manufacturing industry, the visual concept comes with bots with robotic arms, all pointing towards smart technology. Live on ITAP’s website until 31st January 2021, participants can navigate the whole event in a digital tour.  

With a whole host of interactive virtual platforms, digital learning journeys and webinars, engagement tools like interactive animated videos and map were designed for facilitation.

Judicial Heritage Gallery

to engage

Expect a multi-dimensional experience as you venture through the five gallery zones of recollections gathered from the nation’s social history and discover how key events intertwined with the Judiciary’s evolution over time as a key institution in Singapore’s governance system. To depict the court’s transformation over time, Kingsmen conceptualised interactive touch-screens and infographics projected on glass panels to develop a fully digital experience of the imagined “Future Courtroom”. 

key services

spatial design & build

storytelling & experience

ideation & concept design

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In careful curation with the team at MAYVAERT , we created a futuristic yet archival space within the Judicial Heritage Gallery located at Singapore Supreme Court.

361° M1°RO Collection Launch

to activate

Excitement was palpable before the products were revealed, creating mystery in the darkened space while hidden in “POKE Shell Newborn” eggs. Laser sharp LED animations surrounded the space and created a strong visual impact as models walked the runway in the brand’s new line. The breakthrough quality of the launch amplified through light, sound, and audio production moves the crowd collectively.

With guest celebrities invited to model the products and increase enthusiasm amongst the crowd, the brand’s energetic personality takes over the launch and pop-up store. 

Beside its exciting launch event inviting medias, celebrities, and exclusive guests, a pop-up store was also created as part of 361° rebranding efforts.

key services

project management

multimedia integration

spatial build

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The launch event was held at Bridge 8 Art Space (1908 Granary) Shanghai, China in collaboration with STAPLE DESIGN, a New York-based design studio.

The pop up store was installed at Jing'an Joy City in Shanghai, China.