Steel in Bloom

The goal was to deliver a multi-sensory touch point offering visitors a quiet respite amidst the hustle and bustle of the busy passenger terminal. Creating a thought-provoking hybrid display, Steel in Bloom is a novel experiential garden and a key rest stop for visitors when they enter the terminal. 


to inspire


Steel in Bloom
 was themed around the idea of synergy between organic forms and mechanical elements. The centrepiece integrates living horticultural elements while the technology aspect speaks to the innovative nature of Terminal 4. The garden layout was also inspired by the fluidity of topographical lines, visually complementing Terminal 4’s ‘petal’ concept architecture as a whole.
 

to engage

The understructure comprises expansive tree-like branches which provide structural rigidity and strength. Layered with walls of lace-like steel, botanical motifs are exquisitely detailed and rendered in a contemporary papercut style. The second layer of the structure is more dimensional and inlaid with printed lighting, a high-tech, ultra-thin (1mm) and lightweight lighting system integrated into the forms of flower blossoms and butterflies.  

The third and final layer of the structure is designed to be interchangeable, with a moveable support and interlocking edges, allowing live air plants to be integrated into the structure as part of seasonal decorations. stalled together with a light show that takes full advantage of the sculpture’s intricate form. 


to activate

Besides providing a key rest point for visitors among T4 retail shops, the garden embodies a remarkably accurate impression of Singapore as a world-class City in a Garden, introducing Singapore as a country with abundant lush greenery while remaining as a bustling metropolitan city. The main structure represents the symbiosis and interweaving of human artisanship and living plants, reminding us of the interdependence between Man and Nature. 

Multiple prototypes, including 3D printed versions and full-scale mockups, were created to achieve the final buildable sculpture. The curved convex transparent terrarium covers were particularly challenging to fabricate, with extensive trials using materials like glass and high-density acrylic required to make a viable shape and achieve the correct look. 

A zone for travellers to project their imagination and excitement while exploring the world and beholding the site of an engaging and visually-arresting landmark. 

key services

ideation & concept design

storytelling & experience

design management

related news

Steel in Bloom resides in the transit area of Terminal 4 in Changi Airport, Singapore.

LTA Mobility Gallery

to inspire

Conceptualising a futuristic scene, a blue colour palette was selected, tying in LTA’s corporate colour and representing the depth of intelligence in their strategies.In order to envision the forward-looking approach of the group, imaginations of future bus concepts were set up, allowing a glimpse of the innovative ways we would approach city living.  

Beyond the exciting lifestyle to come for the public, the gallery reveals the depth of LTA’s workflow and the rail technicians working in the background of operations. To recognise the experience of ground crews, we explored the site from thirteen levels underground. Using this encounter, we delivered accurate details of the successful railway system across the visual production of the exhibits, documenting rare scenes of the individuals behind the show. 

key services

storytelling & experience

spatial design and build

multimedia integration

related news

The LTA Mobility Gallery opened officially on 19th September 2018 to the public.
Visit the Land Transport Authority website for more information.

Sweet Dreams by Heinemann

to engage

Dedicated to various fantastical motifs, the stores appeared in dreamlands of Candy Cave, Carnival, Underwater, Galaxy, Space Station, Hot Air Balloon, House of Candy and an Upside Down world.

The distinctive concept of each store layout was crafted to precision when outlines were cut out from laser methodology to create its intriguing shapes. With attractive lighted ceilings and displays from a spaceman to a hot air balloon suspended from the ceiling, each store retains its quirky characteristic.

Additionally, interactive selfie booths, chocolate printing stations, VR services and game consoles were included as part of the store’s engagement initiatives for customers to savour flavours of experiential treat in every store.

key services

ideation & concept design

spatial design and build

design development

Keep reading about the store concepts here.