DHL Americas Innovation Center

As a state-of-the-art facility, the overall design intends to evoke a journey through the logistics support of today and tomorrow. The modern look complemented by technology solutions of the courier company, is deliberate with its forward-looking vision.  


to activate

Adapting the warehouse-style concept that aligns with DHL’s field of business, the thematic experience introduced subtle changes in the palette and expansive, flexible spaces. Industrial cool tones are replaced by futuristic colour schemes, used to reinforce DHL’s brand with striking impressions. 

Designed for continuity, a highly flexible use of space was an important design consideration to the whole showroom to allow adaptation depending on current industry trends and innovation. This includes easy-to-change title signage and low maintenance digital display.​ As a logistics company, functionality and efficiency are crucial operation needs, thus inspiring a conscience design to the Innovation Centre space. 

key services

design development

visual branding

ideation & concept design

storytelling & experience

related news


Find out more about the project in our 45th Anniversary feature!

Digitalising encounters at ITAP with innovative vision

At ITAP 2020, Kingsmen envisioned a Smart Factory; a virtual pavilion for ‘TUV SUD’s Gateway to Industry 4.0: The Whole of Government (WOG)’. Together with our multimedia partner, Ascend, a Smart Diagnostic Lab of the Future was created for innovative learning. 

Accompanying the pavilion were virtual tours for exploration, of which we also conceptualised a Smart Factory; TUV SUD’s Gateway to Industry 4.0. Tailoring to the diverse needs of companies across the manufacturing industry, the visual concept comes with bots with robotic arms, all pointing towards smart technology. Live on ITAP’s website until 31st January 2021, participants can navigate the whole event in a digital tour.  

With a whole host of interactive virtual platforms, digital learning journeys and webinars, engagement tools like interactive animated videos and map were designed for facilitation.

Judicial Heritage Gallery

to engage

Expect a multi-dimensional experience as you venture through the five gallery zones of recollections gathered from the nation’s social history and discover how key events intertwined with the Judiciary’s evolution over time as a key institution in Singapore’s governance system. To depict the court’s transformation over time, Kingsmen conceptualised interactive touch-screens and infographics projected on glass panels to develop a fully digital experience of the imagined “Future Courtroom”. 

key services

spatial design & build

storytelling & experience

ideation & concept design

related news

In careful curation with the team at MAYVAERT , we created a futuristic yet archival space within the Judicial Heritage Gallery located at Singapore Supreme Court.