Service Category: Ideation & Concept Design

Nerf Action Xperience (NAX)

to activate

Expect a thrilling time at the exclusive NERF Action Xperience (NAX) arena, the first permanent indoor attraction owned by Kingsmen. The 18,000 sq ft indoor attraction in Marina Square is split across four play zones – ‘Conquer’, ‘Challenge’, ‘Compete’ and ‘Create’ – bringing out the best of players hand-in-hand with the iconic Nerf blasters. 

At ‘Conquer’ and ‘Challenge’, dexterity and courage are tested in the form of high elements. The Summit at ‘Conquer’ dares you to reach the peak through a rope course ranging from beginners to advance levels. The ropes course is also thoughtfully reformulated for kids below seven years old at ‘Challenge’, giving them a taste of future surmountable heights! 

The Summit at 'Conquer' zone


to engage

Speed, dexterity, strategy and team spirit will be required, in addition to accuracy with a NERF blaster, when participants show up at the ‘Challenge’ zone. Following story-lines of acquiring vaccines or avoiding the volcano lava carefully, we count on our players to translate their imagination into action. With missions, competitions, and a scoreboard to track who’s on top, players learn to either collaborate or act fast against time.

Teams of the Blue and Orange nation brace themselves for the mission to begin

to inspire​

Customise your own shirt and tote at the 'Create' zone

 

Beyond active-play, amongst the various zones conceptualised is the ‘Create’ space.  Adding a touch of personalisation to the space, players here can use paint dye to customise shirts and tote bags using miniature NERF blasters filled with paint. Geared up in protective kits and NERF equipments, we encourage kids to create statements and an experience completely unique to themselves.

key services

design development

spatial design & build

storytelling & experience

ideation & concept design

related news

The NAX Centre opened officially on 1st October 2019 to the public. Visit the Nerf Action Xperience website for more information.
Find out more about the project in our 45th Anniversary feature!

Aston Martin Showroom Grand Opening

to inspire

Achieving intimate experience for the brand, Kingsmen planned highlights of the night that left visitors in awe. As guests and media walked through the space, illustrious sight of Aston Martin’s accomplishment translated the brand’s capabilities into personally mesmerising moments.  

To focus on the moment of revelation, we utilised the limited showroom space and platform weight. In order to achieve the effect without tech or mechanical alterations, we brought together an arresting live moment of a regal eagle flying in to surprise the crowd. 

For the perfect execution, we ran multiple test runs of the space and performers. The host had to familiarise with the eagle, ensuring that it spreads its wings on arrival, in the spotlight of the crowd. The showroom was also stress-tested for a secure display of the car models being revealed.

Overall, the launch was one of a kind with its arresting live performance, making the eagle an official icon even in the TV commercial of the New Vantage model released by Aston Martin. 

key services

experiential marketing

project & production management

event management

visual branding

related news

For more details, follow Aston Martin's video filmed at the launch.

Living Worlds: An Animal Planet Experience

to engage

Working closely with Discovery Inc’s team, our content and storytelling creatives conceptualise imaginative spaces to match the never-before-seen documentary footage by Animal Planet. From Animal Planet’s vast depository of videos, we also feature the channel’s host engaging visitors on screen.

The story follows majestic wildlife creatures through their natural habitats, fostering an inter-relational understanding of the ecosystem we share. To immerse the audience in truly compelling environments, bespoke multimedia and specific hardware equipment were brought in – of which includes a 270° projection dome, a stimulated ice wall of 2 metres width and 1.5 metre height, and interactive floors for games. Charting these realms of nature, audiences can delve into the Animal Planet experience and tap into their imagination to dive around in a submarine and make friends with the creatures of the North and South Pole.

key services

storytelling & experience

visual branding

multimedia integration

ideation & concept design

related news

The exhibition is scheduled to travel globally in years to come, creating joyful moments, inquisitive learning, and an appreciation of our planet Earth. 



Drop by Science Centre Singapore for more information.