Visual Branding – Page 4

DHL Americas Innovation Center

As a state-of-the-art facility, the overall design intends to evoke a journey through the logistics support of today and tomorrow. The modern look complemented by technology solutions of the courier company, is deliberate with its forward-looking vision. 

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Adapting the warehouse-style concept that aligns with DHL’s field of business, the thematic experience introduced subtle changes in the palette and expansive, flexible spaces. Industrial cool tones are replaced by futuristic colour schemes, used to reinforce DHL’s brand with striking impressions.

Designed for continuity, a highly flexible use of space was an important design consideration to the whole showroom to allow adaptation depending on current industry trends and innovation. This includes easy-to-change title signage and low maintenance digital display. As a logistics company, functionality and efficiency are crucial operation needs, thus inspiring a conscience design to the Innovation Centre space.

key services

design development

visual branding

ideation & concept design

storytelling & experience

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Find out more about the project in our 45^th Anniversary feature!

Scoot’s The Yellow Converter

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Working with BLK J Havas towards realising the creative concept of the project, the set up was vibrantly done and provided spacious areas flooded with yellow for crowd engagement. For the uninspired, activities such as the Yellow Tattoo Parlour and a Yellow Velcro Challenge ensured that curious participants walked away decked in yellow. Ready or not, the brand encouraged everyone to escape the ordinary with the boldness of its bright colour and bright idea.

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key services

VISUAL BRANDING

brand activation

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The campaign took place downtown, at Wisma Atria's outdoor atrium from 18^th to 20^th October 2019.
Keep exploring at BLK J's site for more features.

361° M1°RO Collection Launch

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Excitement was palpable before the products were revealed, creating mystery in the darkened space while hidden in “POKE Shell Newborn” eggs. Laser sharp LED animations surrounded the space and created a strong visual impact as models walked the runway in the brand’s new line. The breakthrough quality of the launch amplified through light, sound, and audio production moves the crowd collectively.

With guest celebrities invited to model the products and increase enthusiasm amongst the crowd, the brand’s energetic personality takes over the launch and pop-up store.

Beside its exciting launch event inviting medias, celebrities, and exclusive guests, a pop-up store was also created as part of 361° rebranding efforts.

key services

project management

multimedia integration

spatial build

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The launch event was held at Bridge 8 Art Space (1908 Granary) Shanghai, China in collaboration with STAPLE DESIGN, a New York-based design studio.

The pop up store was installed at Jing'an Joy City in Shanghai, China.