Nerf Action Xperience (NAX)

to activate

Expect a thrilling time at the exclusive NERF Action Xperience (NAX) arena, the first permanent indoor attraction owned by Kingsmen. The 18,000 sq ft indoor attraction in Marina Square is split across four play zones  Conquer’, ‘Challenge’, ‘Compete’ and ‘Create’ – bringing out the best of players hand-in-hand with the iconic Nerf blasters. 

At ‘Conquer’ and ‘Challenge’, dexterity and courage are tested in the form of high elements. The Summit at ‘Conquer’ dares you to reach the peak through a rope course ranging from beginners to advance levels. The ropes course is also thoughtfully reformulated for kids below seven years old at ‘Challenge’, giving them a taste of future surmountable heights! 

The Summit at 'Conquer' zone


to engage

Speed, dexterity, strategy and team spirit will be required, in addition to accuracy with a NERF blaster, when participants show up at the ‘Challenge’ zone. Following story-lines of acquiring vaccines or avoiding the volcano lava carefully, we count on our players to translate their imagination into action. With missions, competitions, and a scoreboard to track who’s on top, players learn to either collaborate or act fast against time.

Teams of the Blue and Orange nation brace themselves for the mission to begin

to inspire​

Customise your own shirt and tote at the 'Create' zone

 

Beyond active-play, amongst the various zones conceptualised is the ‘Create’ space.  Adding a touch of personalisation to the space, players here can use paint dye to customise shirts and tote bags using miniature NERF blasters filled with paint. Geared up in protective kits and NERF equipments, we encourage kids to create statements and an experience completely unique to themselves.

key services

design development

spatial design & build

storytelling & experience

ideation & concept design

related news

The NAX Centre opened officially on 1st October 2019 to the public. Visit the Nerf Action Xperience website for more information.
Find out more about the project in our 45th Anniversary feature!

Yonex Tokyo Showroom

to inspire

Instead of adopting a darker colour palette, the modest look of the showroom is made up of mortar and timber, with racquets cleverly suspended from the ceiling. Yonex’s milestones were elegantly moulded on the wall, taking the shape of a continental map while LED screens were used to stream live events.  

Intended as a hub for customers to access the latest release from the brand or be involved in live events of the season, the store has been differentiated for hospitality concept.

key services

spatial design and build

design & project management

visual branding

related news

The YONEX Tokyo Showroom is located in Shinbashi, Tokyo.

Living Worlds: An Animal Planet Experience

to engage

Working closely with Discovery Inc’s team, our content and storytelling creatives conceptualise imaginative spaces to match the never-before-seen documentary footage by Animal Planet. From Animal Planet’s vast depository of videos, we also feature the channel’s host engaging visitors on screen.

The story follows majestic wildlife creatures through their natural habitats, fostering an inter-relational understanding of the ecosystem we share. To immerse the audience in truly compelling environments, bespoke multimedia and specific hardware equipment were brought in – of which includes a 270° projection dome, a stimulated ice wall of 2 metres width and 1.5 metre height, and interactive floors for games. Charting these realms of nature, audiences can delve into the Animal Planet experience and tap into their imagination to dive around in a submarine and make friends with the creatures of the North and South Pole.

key services

storytelling & experience

visual branding

multimedia integration

ideation & concept design

related news

The exhibition is scheduled to travel globally in years to come, creating joyful moments, inquisitive learning, and an appreciation of our planet Earth. 



Drop by Science Centre Singapore for more information.