Yonex’s second showroom store in Tokyo is devoted to showing high-performing, quality products to its customers. Beyond informative ,the showroom retail concept emphasises sophisticated display of Yonex’s legacy and products, encouraging purchases from its extensive collection.
Instead of adopting a darker colour palette, the modest look of the showroom is made up of mortar and timber, with racquets cleverly suspended from the ceiling. Yonex’s milestones were elegantly moulded on the wall, taking the shape of a continental map while LED screens were used to stream live events.
Intended as a hub for customers to access the latest release from the brand or be involved in live events of the season, the store has been differentiated for hospitality concept.
spatial design and build
design & project management